35% Sales Growth by Modernizing Their Shopify Foundation

Lanullva had been on Shopify long enough to know it well. That made the frustrations all the more difficult — because the problem wasn't the platform itself, it was the accumulated technical debt that had built up around it. The most visible symptom was the theme. Untouched for three years, it had fallen behind both Shopify's evolving capabilities and the expectations of modern shoppers. Features that customers now took for granted on competitor sites were absent. Performance had degraded. And with Black Week approaching — Norway's highest-stakes shopping period — running peak season on an outdated foundation was a risk Lanullva could no longer accept. Beneath the surface, the integration between Shopify and Extendago, the brand's POS system, had become unreliable. Inventory levels and sales data weren't flowing cleanly between the online store and four physical retail locations, which meant staff couldn't always trust what the system showed and the team spent time on manual reconciliation that should have been automatic. The connection between Shopify and Tripletex, Lanullva's accounting platform, carried similar friction — adding administrative overhead that consumed time the team could have spent on growth. "Vi trengte ikke bare teknisk hjelp — vi trengte en partner som forsto helheten. Integrasjonene fungerte ikke som de skulle, temaet var utdatert, og vi kom oss ikke videre med internasjonal ekspansjon. Det hopet seg opp på flere fronter samtidig." — Frank, Lanullva International expansion remained out of reach for similar reasons. Without a reliable fulfilment partner capable of shipping across borders, and without a theme architecture built to handle multiple languages and currencies, the brand's ambitions beyond Norway kept running into practical barriers. For a product with clear appeal across Scandinavia and Northern Europe, that gap between ambition and infrastructure carried a real commercial cost. Shopify's flexible architecture, native international selling capabilities, and the right partner who understood both the platform and the Norwegian market offered the clearest path forward.

Scandicommerce's approach with Lanullva was deliberately focused: no unnecessary overhauls, no disruption to a brand with strong existing momentum, but precise technical improvements timed to deliver maximum impact. The formal partnership began in October 2025, with Black Week weeks away and a clear set of priorities already aligned between the two teams. The most immediate work centered on the theme. Scandicommerce rebuilt Lanullva's storefront on a modernized Shopify foundation — one that addressed the performance gaps accumulated over three years while preserving the brand's visual identity and the familiarity its customers had developed with the site. The updated theme brought improved page speed, access to Shopify's current feature set, and a mobile experience capable of handling the traffic volumes that Black Week demands. Alongside the theme work, Scandicommerce stabilized the Extendago POS integration, ensuring that inventory and sales data flowed reliably between the four retail locations and the online store. The Tripletex accounting integration received the same attention — orders, revenue, and reconciliation data now move automatically between Shopify and Lanullva's finance systems, replacing the manual steps that had previously fallen to the team and giving the brand cleaner visibility into its numbers in real time. "Jeg har jobbet med Scandicommerce-teamet på alt som har med Shopify å gjøre, og opplevelsen har vært enestående. De håndterer både den tekniske og den strategiske siden av netthandel med presisjon. De «fikser» ikke bare ting – de tenker lønnsomhet, brukeropplevelse og langsiktig vekst. Kommunikasjonen er tydelig, og de tar eierskap til resultatene. Ekte samarbeidspartner for vekst." — Frank, Lanullva On the marketing side, Scandicommerce connected Lanullva's email, Google, and Facebook channels more tightly to their Shopify data through Klaviyo, giving the team the attribution clarity needed to understand which campaigns were driving purchases and where spend was most effective. To unlock international sales in a practical sense, Scandicommerce helped Lanullva identify and onboard a third-party logistics partner capable of handling cross-border fulfilment — turning international expansion from an aspiration into an operational reality. The rebuilt theme, designed to handle multiple languages and currencies without friction, completed the foundation.

The timing of the partnership proved well-judged. Measured against the same period the previous year, Lanullva's results since October 2025 show clear and sustained improvement across every meaningful metric.Sales grew 35% year-over-year, accompanied by a 22% increase in orders and a 7% rise in average order value — from kr 1,211 to kr 1,291. Conversion rate climbed from 1.97% to 2.46%, a 25% improvement that reflects both the stronger storefront and the tighter alignment between marketing spend and on-site experience. Category performance reinforced the picture: wool sweaters grew 57%, ullstillongs 62%, and ullgenser 49%. Returns decreased despite significantly higher sales volume — a signal that product quality and customer experience are working in step.Perhaps most telling is the loyalty data. Lanullva's returning customer rate rose from 51.6% to 56.4%, with returning customers driving a 62% increase in revenue. In a market where acquisition costs continue to climb, having more than half of all buyers return for another purchase is a durable commercial advantage — and a sign that the improved experience is building long-term trust rather than capturing one-time transactions.For Scandicommerce, the Lanullva partnership reflects exactly the kind of work they set out to do: starting with honest conversation, formalizing at the right moment, and continuing to compound well after launch. With the technical foundation now stable, the 3PL infrastructure in place, and the storefront built for international selling, the focus ahead is on growing Lanullva's presence across Scandinavia and Northern Europe — bringing Norwegian wool to new markets on a platform now built to support it.For a brand founded on the belief that the right materials, handled with care, produce something that lasts — that description applies just as well to the digital foundation Lanullva now stands on.