Emfas PIM for Shopify
The Emfas integration publishes products, variants, attributes and images from Emfas to Shopify, with attributes as metafields and images served from Emfas's DAM. We map the data model, set up the field mapping and channels, and test publishing on a small set of products before the full catalogue is moved across.
- 01 emfas → shopify
products + attributes + images · on publish
What it is
Emfas is a Norwegian PIM and DAM system. The Shopify connection makes Emfas the source of truth for product information.
Why it matters
When product data lives in Emfas, the online store has to keep up without manual copying.
What flows
| Data | Direction | When | Note |
|---|---|---|---|
| products + attributes + images | emfas → shopify | on publish |
How we implement it
- 01MappingWhat should flow between Shopify and Emfas, which system is the source of truth for what, and what happens on errors. One working session.
- 02SetupConnection in your own account, field mapping, and test data through the whole flow.
- 03Test on real dataThe first orders or products are followed manually before we switch everything on.
- 04Go-live and monitoringWe follow the first weeks. Errors are flagged with a reference to the order.
Frequently asked questions
Do we own the Emfas integration ourselves?
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Yes. Make.com scenarios live in your account, and code is delivered with source. We run it for you if you want, but you are not locked in to us.
What happens when a run fails?
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Every run sits in the history with input and output. Errors are flagged with a reference, and we clean up together. There is no automatic rollback, and we say that plainly.
Can we start with product data and extend later?
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Yes. Most start with one flow, such as orders, and add stock or customers afterwards.
How long does setup take?
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Make.com flows are delivered in days once the mapping is done. Custom code takes longer, and we give a timeline after the first call.
- Feed PIM for ShopifyThe Feed integration makes Feed the source of truth for product data and publishes products, variants, images and attributes to Shopify. We set up the mapping of attributes to Shopify metafields, channels per market and rules for what gets published, so product data is maintained in one place and every storefront shows the same content.
- DataFeedWatch for ShopifyThe DataFeedWatch integration takes the products from Shopify and builds optimised feeds for Google Merchant Center, Meta and price comparison services, with rules for titles, categories and exclusions per channel. We set up the feeds and the rule set, and follow up the error reports from Merchant Center so products stay approved.
Do you use Emfas today?
Tell us which systems you have and you get method, data flow and timeline within two working days.
- PIM and product dataProduct data owned in a PIM or supplier feed and published to Shopify with variants, images and attributes. We set up Vuuh, DataFeedWatch and Google Merchant Center so product data has one source of truth and the online store, marketplaces and ads get the same content.
- Shopify connected to the systems you already useA Shopify integration connects the store to the systems that run the rest of the company: accounting, order management, warehouse, shipping, payments and marketing. We build them in Make.com when the flow should be visible and easy to change, and in code when volume or logic requires it. Documented data flow, and the scenario lives in your own account.
- Shopify x PIM