Tracklution server-side tracking for Shopify
The Tracklution integration sends purchases and events from Shopify server-side to Meta, Google Ads and affiliate networks, independent of browser blocking and consent choices that stop ordinary pixels. We write a custom pixel in Shopify checkout, connect the events to Tracklution with correct consent handling, and verify that conversions in the ad platforms match the orders in Shopify.
- 01 shopify → tracklution
purchases + events · real time - 02 tracklution → meta og google
conversions · real time
What it is
Tracklution is a server-side tracking service. Shopify checkout only allows custom pixels, so the connection is code we write and maintain.
Why it matters
The ad platforms no longer see every purchase from the browser. Without server-side tracking they optimise on the wrong numbers.
What flows
| Data | Direction | When | Note |
|---|---|---|---|
| purchases + events | shopify → tracklution | real time | |
| conversions | tracklution → meta og google | real time |
How we implement it
- 01MappingWhat should flow between Shopify and Tracklution, which system is the source of truth for what, and what happens on errors. One working session.
- 02SetupConnection in your own account, field mapping, and test data through the whole flow.
- 03Test on real dataThe first orders or products are followed manually before we switch everything on.
- 04Go-live and monitoringWe follow the first weeks. Errors are flagged with a reference to the order.
Frequently asked questions
Do we own the Tracklution integration ourselves?
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Yes. Make.com scenarios live in your own account, and code is delivered with source. We run it if you want, but you are not locked in to us.
What happens when a run fails?
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Every run is kept in the history with input and output. Errors are flagged with a reference, and we clean up together. There is no automatic rollback, and we say so plainly.
Can we start with tracking and expand later?
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Yes. Most start with one flow, such as orders, and add inventory or customers later.
How long does setup take?
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Make.com flows are delivered in days once the mapping session is done. Custom code takes longer, and we give you a timeline after the first call.
Running Tracklution today?
Tell us which systems you have, and you get method, data flow and timeline within two working days.
- Marketing and trackingCustomer data and events from Shopify to the tools that drive sales: Klaviyo and MarketingPlatform for email and SMS, Tracklution for server-side tracking to Meta, Google and affiliate networks, and Judge.me or Lipscore for reviews. Set up so every channel sees the same orders and customers.
- Shopify connected to the systems you already useA Shopify integration connects the store to the systems that run the rest of the company: accounting, order management, warehouse, shipping, payments and marketing. We build them in Make.com when the flow should be visible and easy to change, and in code when volume or logic requires it. Documented data flow, and the scenario lives in your own account.
- Partners